Overview

For every project, we employ our time-tested web development process to ensure a streamlined and stress-free experience for everyone involved.  By following the steps outlined below, we can successfully deliver a customized, interactive website and navigational interface that is highly targeted, dynamic, optimized for search engines, fast to download, and intuitive to maneuver - with no page ever further than two mouse clicks away.
 

Step One - Strategic Planning

For maximum efficiency, we start each project by developing a strategic plan that will keep us focused during the design, production, and go-live phases of your website. This is a highly collaborative phase where you show us examples of websites you like, tell us about your brand identity requirements, describe the demographics of your site users, members and prospects. We ask you lots of questions to find out what types of content, interactivity, and functionality you require. We explore the types of actions you want members to take while visiting the site. We research keywords to drive SEO. We do a technology infrastructure assessment to understand where you are now and where you want to be. And so much more! Ultimately, this stage results in a step-by-step, calendared work plan; a flow-chart or site map of pages and subpages; and an inventory of required technologies and systems.


Step Two - Design Template Look and Feel

Initial Design Presentation: Based on information gathered during the Strategic Plan development, our designers will explore a range of design treatments and templates for the pages of your site.  We will then present you with two to four different website design layouts, including sample home pages and internal pages.

Iterations: Based on your thoughtful feedback, we focus on the design look and feel of your choice and work collaboratively with you to finalize the design template of your site.


Step Three - Production, Testing and Training

Production: During this step, we will integrate your website content, new and existing website imagery, and all of the interactive features we have selected for your site.  Everything will be carefully integrated into the site templates to ensure a smooth and user-friendly website experience for your site visitors.  We will also go back and forth with you to ensure that all features, content and imagery is included in a way that meets your needs and expectations.

Testing: During the final phase of production, we will perform a range of tests to identify and smooth out any kinks in the UI and assure that all applications and functionality work exactly as planned.

Training: Our experienced team will work with your staff to help them use the content management system (CMS) to manage the site and eventually make updates to the content.  Our goal is to empower you to freely update your website, keeping it alive and relevant for your organization.


Step Four - Go Live!

And We're Live: Once all content and functionality is in place and tested, we will go through a step-by-step process of taking your new website live.  After going live, we will run one more series of tests to ensure that the transition is completely successful.

Promotion: Once your site is live, we are available to assist you in promoting your site through the use of website meta-tags, banner advertisements, keyword advertisements and more.

Tracking: We recommend that you use Google Analytics to track traffic on your site in real-time.  This system will allow you to see where people are coming from, how long they're on your website and which keywords they searched for to find you within the top search engines.