case study:
outward bound
Aeronet helped Outward Bound over a number of years through a long period of transition within our organization. The websites they created for us were invaluable tools, both as promotional devices and internal course management and information systems! Aeronet provides excellent, timely customer service and are very creative problem solvers. I highly recommend working with Aeronet!"
- Jamie Moir, Website and Marketing Manager
background
Outward Bound is an international organization dedicated to personal growth through experience and challenge. Outward Bound's mission is to inspire character development and self-discovery in people of all ages and walks of life through challenge and adventure, and to impel them to achieve more than they ever thought possible, to show compassion for others and to actively engage in creating a better world.
challenge
We began working with Outward Bound in 2002 as the organization began a major reorganization. We worked with Outward Bound staff to invent a new, consolidated website where all wilderness courses would be managed centrally. We were also asked to reinvent the look and feel of the website system for other related sites.
our solution
We developed a lively and vibrant theme for these sites, which helped to simplify and unify all design and functional requirements. The sites celebrate Outward Bound's rich collection of photographs and student quotes from Outward Bound adventures. The sites also include completely new navigational systems organized to address the wide range of user priorities.
results
Aeronet helped Outward Bound transition into being an agile, Internet-savvy organization that leverages its website as the central marketing element to both promote and manage all services and programs. Students, parents and others now use the Outward Bound website to find course information and learn about the many different Outward Bound programs and services. These websites have now been consolidated and are managed internally.
http://www.outwardbound.org/














